Introduction to Advertising, Marketing and PR (Level 6)

This interactive, practical and dynamic course is designed to provide you with an introduction to marketing specialist areas such as branding, social media marketing and advertising.  Across a series of short lectures, interactive activities and practical assignments, you’ll explore the concept of branding products and services.  Working collaboratively, you will examine a range of strategies used to create a brand. 

You’ll consider how marketing can influence consumer behaviour.  You will determine how advertising has been used to promote products from its earliest use in physical media, through radio and television to the viral social media campaigns of today.  You’ll develop real-world skills as you use industry-standard tools and digital applications to get hands-on experience in developing a portfolio of work.

As well as access to a lecturing team with years of industry experience, this course is enhanced by visits and guest speakers from advertising, marketing and PR professionals and employers.

Entry Requirements

This course is ideal for creative and collaborative students with an interest business and communication.  Applications should be working towards achieving Higher English or a relevant subject such as Business studies, Economics, History, Media, Modern Studies or Psychology.

Progression Pathways

This course could prove the first step towards a degree level qualification.

Completion of this course combined with 3 National 5’s (one of which must be English) will allow you to study Marketing HNC.

Combined with a relevant Higher Grade pass at band C or above, successful completion of this course enables entry onto the Marketing HND course.

Explore the Full Course Progression Pathway.

Employment Routes

Marketing is a growth industry with a rising number of jobs available year on year in the UK these figures are predicted to continue to grow in this innovative and creative industry

With appropriate additional qualifications and/or university study you could have a career as a Marketing Executive, a Social Media Manager, an Advertising Copywriter or a Public Relations Account Executive.