City Students Launch Innovative Campaign to Combat Sectarianism

We are proud to announce that four of our talented marketing students have made national headlines with their impactful marketing campaign. Partnering with leading equality charity Nil by Mouth, they have developed an innovative initiative aimed at tackling sectarianism across Scotland by encouraging adults to reflect on the impact of their language on young people.

The 'Put a Sock in Sectarianism' campaign will run in schools across Scotland as part of Nil by Mouth’s education programme over the next 12 months. It delivers a clear message about the importance of respectful language both online and in person. Created by students Ben McGovern, Ellie Harkins, Nalin Botterill, and Philippa Lynas, the campaign was the winning concept in our College’s ‘Pitch Perfect’ competition, which challenges students to develop campaigns that address key social issues.

The campaign launched at Cambuslang’s Cairns Primary School, where pupils wore purple t-shirts and socks to show support. Schools across Scotland are already planning special ‘wear purple socks’ days to highlight the campaign’s message that Scotland is bigger, bolder, and better than bigotry.

Ellie Harkins explained: "We needed a campaign that conveyed a serious message in a fun, engaging way for children. Research showed how language sustains sectarian attitudes, and we wanted to highlight why moderating what we say is so important. Adults influence children, but young people can also inspire change in adults."

Ben McGovern added: "We designed visuals and classroom activities to help pupils reflect on language’s impact. The ‘wear purple’ model also helps schools share this message with parents and the wider community. It’s been a fantastic opportunity to use our skills for positive change."

The campaign builds on Nil by Mouth’s mission to combat sectarian attitudes across Scotland. Founded by Cara Henderson in response to the sectarian murder of her friend Mark Scott, Nil by Mouth delivers workshops and activities to thousands of young people every year, bringing schools together to promote understanding and unity.

Dave Scott, Director of Nil by Mouth, praised the students: "These young people have used their skills and creativity to empower others. Language shapes attitudes, and this campaign helps encourage positive relationships between people of different faiths and cultures."

City of Glasgow College is proud of Ben, Ellie, Nalin, and Philippa for their creativity and commitment to social change. Their campaign proves that education and determination can challenge harmful attitudes and help create a more respectful, united Scotland.