Mode of Study

Full-time

Start Date

26th Aug 2024, 1 year

Location

City Campus

Applications from International Students Welcome

Overview

This course will give you an understanding of fundamental marketing theory. You will explore aspects of social media marketing, advertising, public relations and branding.

This course will develop your knowledge and understanding of the creative campaign process and you will have the opportunity to create and design communications campaigns for industry clients.

At the end of the course, you will have a strong portfolio of examples to demonstrate your competence to employers and academic institutes.

This course is placed on the Scottish Credit Qualifications Framework at Level 6. 

Entry requirements

Minimum entry requirements

• Three National 5 qualifications at Grade C or above including English; OR
• Other equivalent qualifications or experience.

Additional selection requirements

You'll be invited for a group and/or individual interview where you can find out more about the course and tell us why you're interested in this subject area or we'll make an offer based on your application form.

ESOL entry requirements

Applicants whose first language is not English should have minimum SQA ESOL National 5 or equivalent for NC/NQ courses and ESOL Higher or equivalent for HNC/D courses.

What you study

• Marketing an Introduction.
• Social Media Literacy.
• Advertising: An Introduction.
• Implementing a Public Relations Campaign.
• Behavioural Aspects of Marketing.
• Branding an Introduction.
• Marketing Research Practice.
• Advertising Media Campaign Planning.
• Digital Media: Still Images.

After the course

Careers

You can apply for junior positions within various business marketing departments or join agency expert teams.

Job roles might include:

• Social Media Coordinator.
• Digital Marketing Assistant.
• Public Relations Assistant.
• Digital Content Creator.

Continuing Study

On successful completion of the course with all credits, you can progress onto HN awards in HNC Marketing Communications, HND Marketing or HND Advertising and Public Relations or other SQA awards.

On successful completion of any of the above HN courses, you will be eligible to apply to several university degree courses and entry into year 1 – 3 depending on the university.

These include:

Glasgow Caledonian University:

• BA International Marketing.
• BA Media and Communication.
• BA Fashion Branding.

Edinburgh Napier University:

• BA Marketing with Digital Media.
• BA Marketing Management.

Queen Margaret University:

• BA Public Relations & Marketing

Strathclyde University:

• BA Business Administration

University of the West of Scotland:

• BA Marketing

Teaching

How the course is taught