Mode of Study

Full-time

Start Date

25th Aug 2025, 2 years

Location

City Campus

Applications from International Students Welcome

Overview

The new HND in Marketing Management develops skills in both traditional and digital marketing research, analysis and planning through the application of theory. This HND also focuses on consumer behaviour, sales and brand management.  This course will successfully prepare you for articulation onto university and develop skills for employment.  There is a high level of employer engagement.  The course is partnered with the Chartered Institute of Marketing and their employer/education opportunities. 

Year 1 of this programme will allow you to achieve the HNC in Marketing Communications and allow you to continue on to the HND Marketing Management Year 2.

This course is placed on the Scottish Credit Qualifications Framework at Level 8.

Entry requirements

Minimum entry requirements

• Two Highers at Grade C or above in relevant* subjects; OR
• NC or NQ qualification at SCQF level 6 in a relevant business subject; OR
• Other equivalent qualifications or experience.

* relevant subjects include English, Business Management, Economics, History, Mathematics, Media or a Science subject.

Additional selection requirements

You'll be invited for a group and/or individual interview where you can find out more about the course and tell us why you're interested in this subject area or we'll make an offer based on your application form.

ESOL entry requirements

Applicants whose first language is not English should have minimum SQA ESOL National 5 or equivalent for NC/NQ courses and ESOL Higher or equivalent for HNC/D courses.

What you study

In year 1 you will study the HNC Marketing Communications units:-

• Graded Unit. 
• Digital Marketing Communications: Website Development & Content Development.
• Marketing Introduction & Planning. 
• Marketing Research Theory. 
• Advertising: The Advertising Industry. 
• PR: Principles & Practice.

Other units include:-

• International Marketing: An Intro. 
• Marketing Analysis & Planning. 
• Consumer Behaviour & the Marketing Process. 
• Professional Sales: Principles & Practice.
• Integrated Marketing Communications.
• Marketing Research Applications. 
• Marketing: Brand Management.
• Management: Leadership at Work. 
• Commercial Law for Marketing.
• Financial Accounting Statements: An Intro, Economic Issues: An Intro. 
• Direct Marketing. 
• Advertising: Researching & Planning a Local Campaign.

After the course

Careers

This award will prepare you to enter employment in marketing and business at the level of marketing assistant, trainee manager/executive or equivalent across the private and public sector.

Continuing Study

You can apply for (mainly) 3rd year entry to relevant university programmes:-

• Glasgow Caledonian University: BA(Hons) Marketing.
• Edinburgh Napier University: BA (Hons) Communication, Advertising & PR, BA (Hons) Marketing with Digital Media, BA (Hons) Marketing Management.
• University of the West of Scotland: BA Marketing.
• Queen Margaret University: BA/BA (Hons) PR, Marketing & Events.
• University of Stirling: BA Digital Media, BA Marketing.

You can also progress onto professional awards such as the:-

• Chartered Institute of Marketing Professional Certificate/Diploma in Marketing.
• Institute of Practitioners in Advertising Foundation Certificate.
• Chartered Institute of Public Relations Certificate in PR.
• CAM Diploma in Digital Marketing.

Teaching

How the course is taught

Assessment methods