Mode of Study

Full-time

Start Date

25th Aug 2025, 2 years

Location

City Campus

Applications from International Students Welcome

Overview

This course prepares you for a career in the communication industry. You'll develop an understanding of the nature and function of advertising and public relations, within a wider marketing and marketing communications framework. You'll also learn how to communicate effectively in this environment.

The course is placed on the Scottish Credit Qualifications Framework at Level 8. 

Entry requirements

Minimum entry requirements

• Successful completion of a full-time HNC Marketing Communication course with 15 credits.

Additional selection requirements

• You'll be invited for a group and/or individual interview, where you'll get the opportunity to find out more about the course and tell us why you're interested in the subject.

ESOL entry requirements

Applicants whose first language is not English should have minimum SQA ESOL National 5 or equivalent for NC/NQ courses and ESOL Higher or equivalent for HNC/D courses.

What you study

You'll study:

• Campaign development.
• PR.
• Social and digital media.
• Sales promotion and direct marketing.
• Consumer behaviour.
• Industrial investigation.

After the course

Careers

This course prepares you for a career in:

• Advertising agencies.
• PR consultancies.
• Social media companies.
• Advertising departments.
• Commercial or media-based companies.

There are several work experience and placement opportunities throughout the course.

Continuing Study

Successful completion of the HND can lead to third-year entry in the following university courses:

• Glasgow Caledonian University: BA (Hons) Social Sciences and Media, Media and Communication, Marketing.
• Napier University: Communications, Advertising and Public Relations.
• Queen Margaret University: PR and Media, PR and Marketing.
• The University of Stirling: BA (Hons) Marketing.

As well as first or second-year entry onto other courses throughout Scotland and England, and entry to private advertising schools.