Mode of Study

Full-time

Start Date

6th Jan 2025, 1 year

Location

City Campus

Applications from International Students Welcome

Overview

Our HNC Digital Marketing Fast Track course allows you to complete your HNC qualification in six months with classes online and on campus supporting a flexible study option throughout.

With a focus on creativity, critical analysis, research and future thinking, our course will enable you to develop a solid understanding of the advertising, public relations and marketing communications industries. Marketing, advertising and PR are vital components in any business, enabling brands to communicate the quality and usefulness of a product or service to potential and existing customers. 

Our courses offer you a unique opportunity to blend academic excellence with professional experience, taught by highly experienced professional practitioners who bring real-world insights into the classroom, by creating opportunities for practical experience through internships, group projects, and industry partnerships such as global PR firm Grayling. You will apply your knowledge in real-world scenarios and build a strong portfolio of work that will impress future employers. Our courses are well-connected to the business and marketing communities, offering valuable networking opportunities. You'll have access to guest lectures, industry events, and alumni networks that can help you jump start your career. 

There are no final exams. You'll be continually assessed through reports, presentations, interviews and online tests. We apply a modern and considered blend of digital and face-to-face teaching.

On successful completion, you will be awarded an HNC in Marketing and will have the option to progress onto one of our HND programs. You'll develop your professional and academic abilities and be one step closer to a career in one of the most exciting industries in the country.

Entry requirements

Minimum entry requirements

• One Higher at Grade C or above in a relevant* subject; OR
• NC or NQ qualification at SCQF level 6 in a relevant business subject; OR
• Other equivalent qualifications or experience.

* relevant subjects include English, Business Management, Economics, History, Mathematics, Media or a Science subject.

Additional selection requirements

You'll be invited for a group and/or individual interview where you can find out more about the course and tell us why you're interested in this subject area or we'll make an offer based on your application form.

ESOL entry requirements

Applicants whose first language is not English should have minimum SQA ESOL National 5 or equivalent for NC/NQ courses and ESOL Higher or equivalent for HNC/D courses.

What you study

You'll study twelve units in traditional marketing, digital marketing, advertising, PR, social media marketing and content creation units. 

After the course

Careers

A career as a:-

• Marketing Manager. 
• Advertising Account Executive.
• Public Relations Specialist.
• Communications Manager. 
• Brand Manager. 
• Social Media Coordinator. 
• Content marketing specialist.  
• Digital Marketing Strategist. 
• Social Media Manager.
• Market Research Analyst.
• SEO specialist.

Continuing Study

The HNC Marketing Communications course is a stand-alone qualification and you can leave after one year with an HNC.  Alternatively, you can progress onto further study and on successful completion of all 12 credits including the Graded Unit you can progress on to the new HND Marketing or HND in Advertising & PR at the college.

If you decide to leave after the HNC you can apply to relevant university courses (first year) in marketing, advertising, PR and business awards.  For example:-

• BA Marketing - Strathclyde University, Stirling University, University West of Scotland.
• BA (Hons) Marketing or International  Marketing  - Glasgow Caledonian University.
• BA (Hons) Communication, Advertising & PR,  BA (Hons) Marketing with Digital Media – Edinburgh Napier University.
• BA/BA (Hons) PR, Marketing & Events – Queen Margaret University.

You can progress onto a range of qualifications with professional bodies, including the Certificate and/or Professional Diploma or Digital Diploma from the Chartered Institute of Marketing or the Foundation Certificate from the Institute of Practitioners in Advertising.

Teaching

How the course is taught